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1924 Fashion Illustrations – dresses and hats

Four fashionable fall dresses, perfect for the season of 1924. Illustrated on models with fashionably bobbed hair, and one is wearing a cloche hat. It’s an advertisement for Carleton Dry Goods Company,...

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The St. Louis Fashion Pageant – 1924, Pt 2

This begins the promenade of fashion models, showing off the latest styles. There is a stage diagram and notes that “each model once on the right side of the auditorium and once on the left”… Designers...

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1920s St. Louis Fashion Advertisements

Here are two more vintage advertisements from the 1924 St. Louis Fashion Pageant. The first is for Schwarz & Wild, with a salesroom at 1508 Washington Ave, St. Louis MO. They apparently specialized...

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Shoe Advertisements from 1924 – 4 scans

Here are four scans of shoe advertisements from the 1924 St. Louis Fashion Pageant. Can you believe that there were this many, and more, shoe companies, designers, and shoe factories in Saint Louis?...

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Brief History of McKays Shoes

These look like advertisements for two more different shoe companies in St. Louis! I kept seeing the name “McKays”, especially “novelty McKays” shoes, and realized from the context that McKays are not...

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1920s Shoe Advertisements: Women’s shoes, children’s shoes, and mens shoes.

7 shoe advertisement scans from 1924. Business to business marketing for shoe manufacturers in St. Louis, and old advertisements for shoes! The post 1920s Shoe Advertisements: Women’s shoes, children’s...

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1924 Dresses, Millinery, Coat, and Textile Ads

Here are 5 more pages of advertisements for St. Louis businesses from the 1924 St. Louis Fashion Pageant. It’s getting near the back of the fashion show programme, and the ads are smaller and more...

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1920s Toy Advertisement & Misc Ads

Here are 2 miscellaneous advertisement pages from the 1924 Fashion Pageant that I just scanned. They contain ads for Dolls, Toys, & Holiday Goods at Fabricius Mercantile Company, American Lady...

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1920s General Store Wholesaler Advertisement- Butler Brothers

This ad is trying to sell the prospective business owner into starting a variety department or general store, and offers assistance with arrangement of merchandise, advertising (sale plans, newspaper...

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Indexes of advertisers & fashion houses participating in the Fashion Pageant...

These last pages contain the list of participating St. Louis fashion houses and an index of advertisers, as well as general business to business ads and misc. fashion advertisements. What an...

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